As your mother, if there is one thing I wish to give you more of than anything else, it is hope. Hope is the greatest motivator; it gives us faith that we can change the world for the better. Sadly, most of us have been affected by breast cancer and have witnessed the damage it can do. But there is hope. Through the Pink Thread Project, Lands’ End will join forces with the Breast Cancer Research Foundation (BCRF), an organization committed to preventing and curing breast cancer by advancing the world’s most promising research. The Pink Thread Project allows us to show our support in a subtle way, while also contributing to the greater good: 75% of the cost for every pink thread monogram and embroidery goes to BCRF. This wonderful collaboration between BCRF and Lands’ End gives me hope – the hope that you will never have to worry about losing a friend, wife, daughter or granddaughter to breast cancer. Yes, indeed, a little pink can do a lot of good. I love you.
Federica Marchionni is the CEO of Lands’ End
The Pink Thread Project
We all share a common thread of support. Everyone is touched by breast cancer, either personally or through family, friends or colleagues. A simple pink thread shows support and raises funds for Breast Cancer Research Foundation. For more information or to see our stories, go to landsend.com/pinkthread